Legacy Hawaiian beer brand Primo brewed a new beer made with tropical-tasting hops. They wanted copy that was short, humorous, and emphasized the beer’s use of a refreshing ingredient.
Product: Primo Beer
Ad medium: Web, Print
Some called us crazy to grow our own hops for our Island-made craft beers. We just consider it a necessary part of creating the very best Island-fresh lagers and ales. Our hop cultivars are as exotic and complex as the environment they are bred in. A lot of local brewers rely on fancy labels. Our roots are in the bottle.
Paradise. Now by the sip.