Gohawaii.com was seeking content for print advertisements and direct marketing email campaigns. They wanted the ad content to be short and value-driven. For the email content, I was asked to use classic direct-marketing techniques, emphasizing value and free knowledge.
Direct marketing headlines:
Save 30% NOW on Direct Flights to Honolulu
How to Beat the Major Airlines and Save Up To 60% on Your Summer Travel Budget
Learn the Secret Restaurants Where Locals Eat in Honolulu
Innovative Honolulu Brewery Develops Unique "Papaya Hops" - Most Flavorful Beer Ever?
The One Secret Hawaiian Chefs Use to Make the Most Tender Meat
Print ad: