Honolulu Coffee Co.

Honolulu Coffee Co. wanted evocative product descriptions for print and web that emphasized the rich, high quality nature of their product. I used language that was accessible, lively, and represented their commitment to excellence.

Project: Lokahi Signature Roast Coffee Product Description

Content medium: Web, Print Merchandising

Lokahi means balanced, in honor of the sublime harmony of these coffee beans. This award-winning espresso-style roast has a rich caramelized flavor profile with a smooth, velvet texture. Grown organically at our six acre farm with old-world practices, this uncompromising approach to quality brings the best out of our world-class, Hawaii-grown coffee varieties.

Product: Passionfruit Black Tea Product Description

Content medium: Web, Print Merchandising

Juicy and rich, our Passionfruit Black Tea is a favorite at home and all over the world. A staple of island living, the sweet flavor of real passionfruit nectar is paired with traditional English Breakfast tea to create a sunny interpretation of a classic flavor. Enjoy our tea on ice while basking in the Hawaiian sun, or savor a hot cup with a loved one on a rainy island night.

Project: Description of Company

Content medium: Web, Print Merchandising

Honolulu Coffee Company is the premier craft coffee roaster of the Hawaiian Islands. We use refined techniques to craft our world-class, locally-grown roasts. Every one of our award-winning Kona coffee beans is nurtured in the mineral-rich volcanic soil of Hawaii's Big Island. Don't settle for watered-down blends. Our Kona coffee is always 100% pure. Enjoy the incomparable taste, aroma and smoothness of pure Kona coffee.